digital marketing

Basics of Business Development

What Are the Basics of Business Development? In the simplest terms, business development can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions. “Business Development Executive,” “Manager of Business Development,” and “VP, Business Development” are …

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The Rise of Digital Marketing Consultant

A digital marketing consultant is commonly considered a vague term for businesses. There have been several misconceptions about the marketing consultant as a profession as well as a consultancy role in the marketing world. For decades, consultancy has been outlined as business services with a traditional focus on organizational management. However, consulting firms had to evolve …

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